ATLANTIC CITY, N.J. — Sarah Snell Cooke, editor-in-chief of Credit Union Times, kicked off today's Credit Union Reality Check conference with a session on media relations for credit unions–the do's and don'ts.
Cooke opened the session with a pop quiz: Does your credit union have a PR strategy? 40% said yes, but 51% said no, they had no PR strategy.
Cooke urged credit unions to craft strategies because this is key to getting a message out to the public.
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