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The member looking for a $30,000 line of credit or financing for a delivery truck–that’s the kind of small business owner Cross Valley FCU is actively courting.

The $156 million cooperative in Wilkes Barre, Pa., is convinced it has found its niche nearly five years after starting a business services program. Cross Valley representatives went out into the community to talk to small business owners located within a three mile radius of each of the credit union’s branches. More business deposit accounts started to open followed by loans, which had not been a strong offering in the past, said Leonard Shimko, president/CEO. The credit union now has approximately 300 business members, with loan originations topping $190,000.

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