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Shapiro Partners and Samaha Associates, two California-based consulting firms serving credit unions in a variety of disciplines ranging from business development and e-commerce strategy to technology management and advocacy, have merged, it was announced today.

Shapiro, named after one of the industry’s California founding fathers, Leo H. Shapiro, and which has been operating nationally since 2009, has combined with Samaha Associates of Chino Hills as a means of reaching a wider clientele of both big and small CUs with a broadened menu of products and services, said a merger announcement.

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