CO-OP Member Center is now providing automated and live-person outbound calling to support marketing and member service for client credit unions, according to the subsidiary of CO-OP Financial Services.
One of the first users, the $540 million Amplify FCU in Austin,
Texas, said it generated nearly $1 million in loan originations using the service in two two-week campaigns.
"CO-OP Member Center is an economic staffing solution that lets us maximize our member outreach, and the outbound calling agents are a wonderful extension of the Amplify family," said Cindy Twilla, relationship development specialist at the 43,000-member Texas credit union.
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The service includes outbound interactive voice response for sales, new member orientation, payment reminders and phone surveys, and live-agent calling for sales, auto loan recapture, pre-screened lending and Reg E opt-in overdraft protection, the CUSO said.
Mark Chatfield, chief operating officer for CO-OP Member Center in Fort Worth, Texas, said key benefits of the center's service include cost effectiveness and speed.
"To do outbound calling internally requires a large, fixed capital outlay, and it also often requires diverting key resources from other important operations," Chatfield said. "By outsourcing this task to CO-OP Member Center, credit unions have a dedicated, variable-cost solution in which you are only paying for what you need when you need it.
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