Terry Belcoe, president/CEO of the $137 million North Coast Credit Union in Bellingham, Wash. comes from the school that CU managers need to stop talking so much about claiming the high ground on community involvement and really "put up or shut up."

Which is why his CU is going to extra trouble this winter to support a "Mountains of Hope" penny drive, dumping thousands of coins into CU branches, bundled up to support a needy charity served by the Skagit County Community Action Agency. The CU's participation in "Mountains of Hope," launched last year by a Mt. Vernon minister to raise $1 million in pennies, "has not made me too popular with my tellers and back office staff," but the employees have gone along enthusiastically," said Belcoe.

"As credit union managers, I think sometimes we get so caught up in celebrating the heart and soul of being credit unions that we may claim the moral high ground as a given, almost a 'birthright' but it is something that must be won and held through hard work and genuine commitment," maintains Belcoe.

Continue Reading for Free

Register and gain access to:

  • Breaking credit union news and analysis, on-site and via our newsletters and custom alerts.
  • Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders.
  • Educational webcasts, white papers, and ebooks from industry thought leaders.
  • Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com.

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.