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Can Credit Unions Capitalize on Card Advantages?

If considered only in a glance, credit union card programs seem extrem

By David Morrison | Updated on February 15, 2011

If considered only in a glance, credit union card programs seem extremely well- positioned for 2011.

Trying to cut their credit card losses, large bank credit card programs have dropped a record number of consumers and cut many of the remaining cardholders’ credit lines to a point where the cards are of little use. At the same time, trying to recoup lost income from overdraft and debit interchange regulation, large banks have begun to charge fees or require balance minimums to justify issuing debit cards. Both moves suggest that large banks will remain alienated from a significant portion of their customer base and that the trend to move from large, national banks to smaller community banks and credit unions will likely continue.

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