Card Services for Credit Unions has unveiled a new Web tooldesigned to help credit unions better market their creditcards.

Dubbed "The Marketing Resource Guide," the website brings creditunions information and resources to reach cardholders at everystage of the marketing life cycle, CSCU said. The site coverseverything from winning over new cardholders, to increasingactivation and usage while building loyalty, the association saidthe site is designed to help strengthen their members' cardportfolios and helping them serve their members better.

"We really appreciate the opportunity to receive free orlow-cost marketing materials from CSCU," said Charmaine BocageRusso, vice president of marketing at RiverLand Credit Union. "Wereally loved the latest campaign 'Debt on a Diet' as it was timelyand provoked action. Getting in shape and being financially fit areuniversal concepts at the first of the year. I think this should bea successful balance transfer campaign for us."

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