Borrowing a leaf from reality TV shows, a New York credit union, the $150 million Palisades FCU, is saving on sponsorship fees and getting high marks from civic leaders by introducing text voting to support community events.
The latest example came last weekend at a two-day ice sculpting competition at Rockland County's fifth annual Knickerbocker Ice Festival held at a local park.
The event, in which Palisades received branding on banners and signs, was attended by more than 25,000 area residents who also took part in a range of fun family activities including history tours and igloo building.
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