Credit Union Times ON AIR: Marketing to Women
Women continue to control more and more money, so how can you get them into your credit union? Jennifer O'Connell of PARTNERS+simons, a Boston-based brand communications firm, has two key strategies that allow for truly identifying with "her." Shari Storm, senior vice president/chief marketing officer at Verity Credit Union, home of the VerityMom, discussed her CU's programs to attract women. O'Connell, Storm, Credit Union Times Editor-in-Chief Sarah Snell Cooke and Senior Reporter Myriam DiGiovanni were joined by credit union advocate and marketer Roger Conant.