When it comes to connecting with younger members some credit unions have taken a creative approach.
What began as an interest in creating Gen Y-focused television spots for SAFE Federal Credit Union evolved into more than a year of research that included focus groups to determine the needs of area youth.
"We realized that we had to do more and the best way to get the attention of the generation while getting our feet wet was to appeal to their specific needs and educate them to the point that they feel credit union membership is the best choice," said SAFE FCU Marketing Manager Lynn B. Wright.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
