After a considerable decline in adviser perceptions from 2007 to 2008, financial adviser sentiment regarding their firms has stabilized in 2010, a new survey showed.

The J.D. Power and Associates 2010 U.S. Financial Adviser Satisfaction Study measured the satisfaction of both employee advisers, which are those who are employed by their investment services firm and independent advisers or those who are affiliated with a broker-dealer but operate independently.

The findings revealed adviser perceptions of their firm's financial stability have improved, most notably among employees of wire house firms and independent advisers. Perceptions of financial stability of wire houses have improved to 5.4 on a seven-point scale in 2010 from 4.6 in 2008. While advisers' perceptions of the financial stability of independent firms have improved to 6.3 in 2010 from 6.0 in 2008, they still trail those of advisers of nonwire house firms (6.5 in 2010).

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.