A lively chat session on how credit unions can identify innovation opportunities involved almost always asking members what they want and the challenge of convincing reluctant boards.

Denise Gabel, chief innovation officer at the Filene Research Institute, was the moderator of the session this afternoon at CUNA Mutual Group's Discovery Online Conference. Nearly 80 participants tuned in. One executive said simply asking members about their unmet needs is a good starting point.

A CUSO leader piqued the interest of several others when she asked, "Isn't innovation breaking the model like not charging interest on loans?" The immediate response was: How would the CU make money. A flat free for a lifetime of interest fee loans would be one way to build relationships with younger people, she replied.

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