A Maryland credit union has used programs from CO-OP Financial Services to help renew debit card usage among members whose debit card use had been falling or remained flat, according to the CUSO.

The two tools are CO-OP Revelation, a Web-based program that allows CUs to analyze their card transactions, and CO-OP Preferred, a program that makes it easier to plan and implement marketing campaigns.

The $282 million Signal Financial Federal Credit Union used the tools to both identify which debit card users were using their cards less frequently and then design a marketing campaign to drive more usage.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.