FISHERS, IND. — There is a science to creating an effective credit union ad.
At the CU Water Cooler Symposium at FORUM Credit Union on Friday, Maya Bourdeau, partner at marketing firm Attune, shared research insights on how to get consumers to consider leaving their bank.
Bourdeau spoke about her experience working with the California/Nevada Credit Union League to develop a print ad campaign for credit unions in California, Nevada and Arizona. Their sample group for testing comprised 12 people, a mix of gender, income level and age, which Bourdeau explained can be extrapolated to determine the views of 100 people.
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