The $500 million Hughes Federal Credit Union of Tucson has hired the University of Arizona head basketball coach as its new TV spokeswoman under a campaign aimed at tying the CU brand closer to college athletics.
The Tucson CU said it has hired the coach, Sean Miller, for a series of 30- and 60-second commercials that began appearing last week trumpeting Hughes as a CU that "improves financial lives of members."
"This new association is a great fit for UA Athletics, Coach Miller and Hughes Federal Credit Union," said John Sansbury, Hughes chairman. "Both their organization and ours are part of a proud tradition and have a strong commitment to community. We look forward to a relationship that raises awareness for UA sports and for Hughes."
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