To mark its 75th anniversary next year, Heartland Credit Union of Madison, Wis., has opted to raise awareness of the valuable services local nonprofits provide. The campaign gives locals a chance to nominate a worthy nonprofit organization for a chance to win $10,000.

"As we were thinking about how to celebrate 75 years beyond stickers on outgoing mail, we kept coming back to the fact that our members are why we are still here," said Robin Marohn, vice president of marketing/business development of the $165 million credit union.

"Times are hard for everyone so it's even more important to think and buy local and what better way to celebrate the local community than helping out area nonprofits?"

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