There's a new look and feel at SECU of Maryland.
The Linthicum, Md-based credit union has unveiled a revamped image that emphasizes how it takes banking in a different direction.
After years of research into what consumers value most and want from their financial institution, the over $2 billion credit union has refocused its brand position as a significantly different alternative to traditional banks.
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In addition to a more contemporary look and color change of its logo from blue to green, SECU has introduced the "different direction" tag line to its website, print materials, and other collaterals to further reinforce its image as the alternative to traditional big banks.
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