Personal financial management is hot. The term typically describes a set of tools and features that help consumers and small businesses track and manage their finances, create budgets, categorize and forecast spending, and analyze the allocation and performance of their investments.
PFM tools are hardly new. So what makes PFM such a hot topic for 2010? A perfect storm of three trends and factors.
Demand. The state of the economy has forced people to become a lot more disciplined about managing their finances.
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