The Cadillac division of General Motors Corp. has left Invest in America, the auto discount program run by the Michigan Credit Union League now in its second year.
The league said the automaker unit chose to quit June 30 for reasons relating to a new brand strategy which apparently shuns the discount label.
Since 2008, the Michigan group joined by CUNA has promoted the national program with GM, Chrysler and a group of eclectic partners as a means of demonstrating the value of CU membership through various product price reductions.
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