The industry-backed Invest in America auto discount program has lost one of its partners-the Cadillac Division of General Motors Corp.
The Michigan Credit Union League, which for two years now has been the chief caretaker of the Invest program promoting the dealer linkup with automakers, told CUs last week Cadillac "will no longer offer credit union member discounts after June 30."
"This is part of Cadillac's overall brand strategy and not an action that singles out Invest in America," said the league. "More importantly, General Motors is very supportive of Invest in America with remaining brands Chevrolet, Buick and GMC fully committed to maintain credit union member discounts."
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