Leaders from many different parts of the credit union industryremember former PSCU Financial Services CEO David Serlo as aninnovative and hard working credit union leader.

Bill Cheney, currently the head of the California/Nevada CreditUnion Leagues but who has been named as the next CEO at CUNA,recalled Serlo as both a business partner and a friend and assomeone with whom he could always share his opinions freely whetheror not Serlo shared them. "Dave was always direct and hones aboutwhat he thought and why and was also willing to listen to otherleaders' opinions," Cheney said. "We didn't talk as often after Ileft Xerox and went on to do other things, but we still spoke fromtime to time and I was saddened to hear of his passing."

Cheney knew Serlo from his days as CEO of Xceed Financial CreditUnion (then Xerox Credit Union.)