Thinking about ways to generate buzz for a new branch? Well, there's an app for that-Foursquare.

Lake Jackson, Texas-based TDECU recently had some fun getting members and nonmembers alike through the doors of its new Pearland branch with the game.

Foursquare is a mobile-based application that allows users to check in wherever they go via smartphones like the iPhone, BlackBerry, Droid, and post tips or reviews. Starting the game is as easy as simply downloading the application. Users can also find friends who may also be playing through their Twitter and Facebook contact lists. When a user checks in at a location, a notification is sent to that user's friends on Foursquare, and points are earned for going to new places. Businesses not already listed on Foursquare can be added to the game by users. Each week a leader board is formed based on who has the most points, a tally that is reset each week. Making return visits can enable a user to unlock badges, receive special discounts or earn the title of "mayor" of the venue. The application even notifies users of local specials whenever they check in.