With credit unions and banks vying to be consumers’ primary financial institution, how does the branch factor in?

One answer: in a post-banking crisis world, the design of a branch can be used to signal a fresh start. “What’s interesting is that as the economy has gone down, there is, I feel, a sense of reassessment as far as how we compete in the future, who are we and how do we want to be perceived,” said Paul Seibert, vice president of financial services at Seattle-based design/build firm EHS-Design. “Credit unions and banks want to shake off those old perceptions and create something new.”

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