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It was great to see the disaster-recovery articles in the May 19 issue, which addressed a common theme: the importance of communication during crises. With so many audiences needing up-to-date communication?employees, members, boards, regulators, media?it’s easy to see why this piece of the recovery-continuity plan attracts much attention. Unfortunately, it is also the piece that presents many challenges.

In our crisis communications work with credit unions, we remind clients that even the best-prepared organizations need to expect the unexpected. Ask credit unions caught in some of the most notable disasters of late?California’s wild fires, New England’s major blizzard, Nashville’s historic flooding?and they will agree.

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Peter Westerman

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Credit Union Times

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