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This weekend I attended my cousin’s college graduation from the same college I graduated from three years ago.

Sitting there with my feelings of déjà vu, I thought back to when I was sitting in that chair. One of the reasons why Gen Y is such an important target, aside from credit unions’ aging membership, is the potential business opportunities this group presents. The generation spreads across a wide range of age groups at very different life stages, but for me personally, I think the post-graduation stage may be one of the most important stages for credit unions to capitalize on.

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