This weekend I attended my cousin's college graduation from thesame college I graduated from three years ago.

Sitting there with my feelings of déjà vu, I thought back towhen I was sitting in that chair. One of the reasons why Gen Y issuch an important target, aside from credit unions' agingmembership, is the potential business opportunities this grouppresents. The generation spreads across a wide range of age groupsat very different life stages, but for me personally, I think thepost-graduation stage may be one of the most important stages forcredit unions to capitalize on.

According to the Bureau of Labor Statistics, in April 16.4% of20-to-24-year-olds were unemployed. Four years ago, when Igraduated, the job market was tough. It took me a year of endlessinterviews and thousands of resumes sent out to land a job. Now,tough doesn't even describe what these graduates are facing.