NEW ORLEANS — Many financial institutions are cutting back on branch hours and other services to save on expenses. For others, it's an opportunity to gain market share, industry consultant Bill Goedken told those who attended his best practices-themed breakout session at the CUNA CFO Council conference May 18.

In addition to his consulting business, the Colorado-based Goedken serves on a bank board, and said his CAMEL 1 institution has expanded drive-thru hours in some locations and increased net worth to position themselves for the future.

"Some institutions are retreating, but others are moving full steam ahead," he said.

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