The nation's biggest proposed merger of First Tech CU of Oregon and Addison Avenue FCU of California, in a $4.6 billion combination, remains on track to receive member and regulatory approval, CU management reported Tuesday.
"The next phase of our communications program is a June voter guide, kind of a refresher to members to explain the merger," said Deborah Colby, vice president of marketing at First Tech of Beaverton whose 165,000 members must approve the merger with Addison as it takes on the federal charter.
Since the March 10 announcement to combine First Tech and Addison Avenue of Palo Alto, management of both CUs, but particularly First Tech, have orchestrated a communications blitz using webinars, blogs and the "town hall" forums to allow members a chance to query management on the CU's future fortunes and structure.
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