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The industry’s massive lobbying effort this week to oppose Sen. Durbin’s interchange amendment triggered an estimated 35,000 letters and e-mail messages to U.S. senators but that was apparently dwarfed by retailers’ counter campaign.

With both CUNA and NAFCU voicing disappointment at the Senate’s 64-33 vote for the amendment clearing the way for the Federal Reserve to regulate “reasonable and proportional” interchange rates on debit cards, trade messages were being issued reminding the CU audience that the “fight is not over and we clearly have more work to do.”

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