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Members who use shared branching services are more profitable for their CUs, according to a study commissioned by CO-OP Financial Services, the parent CUSO of CO-OP Shared Branching.

“A total of 38.6% of the households that use shared branching are profitable, which is 10% more than the 28.8% of households that do not use shared branching and are profitable,” the CUSO reported. “On average, the annual household profit for shared branching users was $90.25, compared to a profit of only $7.07 on households that do not use shared branching. After applying the direct costs associated with shared branching transactions, the average profit was still $47.53.”

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