May the Best Narrative Win

Elliott Kashner of Callahan and Associates says messaging matters in the MBL melee.

By Guest Blogger | May 06, 2010 at 08:00 PM

Recently I was researching Senator Chris Dodd's financial reform bill. In an article on TheHill.com, I found this ad right in the middle of the page:

I wondered, "Why are banks lobbying so hard to keep this guy unemployed?" and clicked through to a website by the California and Nevada Credit Union Leagues. The introductory text captures the purpose:

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