LAS VEGAS — Jumping off a mountain cliff into a stream rather than fighting off a band of unknowns, Robert Redford's character in "Butch Cassidy and the Sundance Kid" may provide credit unions with an example of how embracing the unknown can be a good thing.
NACUSO President/CEO Tom Davis used the iconic scene from the 1969 movie to drive home that point at the association's annual meeting April 26. Redford's character grudgingly admitted to not being able to swim before going with his instincts and making the leap. Davis discussed how finding out what the "other guys" are doing to create a competitive advantage can be useful.
The urgency continues to be timely as banks still dominate financial services market share at 88%, while CUs have only captured roughly 6%. Thrifts make up the remaining 6%.
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