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Is it time for credit unions to expand the concept of helping consumers live within their means to include green efforts?

“The ROI opportunities around sustainability include, among others, positive public relations, cost savings, talent acquisition and access to new markets. Corporate social responsibility can attract a cadre of dedicated, profitable members, while extending a positive halo around the entire credit union,” said Filene Research Director Ben Rogers. “Credit unions are in danger of missing out on an important trend in consumer demand: the expectation that businesses should provide value both to the individual customer and to the broader community.”

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Peter Westerman

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