LAS VEGAS -- Robert Redford's character deciding to fight off aband of unknowns rather than jump off a mountain cliff into astream may provide credit unions with an example of how embracingthe unknown can be a good thing.
NACUSO President/CEO Tom Davis used the iconic scene from "ButchCassidy and the Sundance Kid" to drive home that point at theassociation's annual meeting this morning. Redford's charactergrudgingly admitted to not being able to swim before going with hisinstincts and making the leap. Davis discussed how finding out whatthe "other guys" are doing to create a competitive advantage can beuseful.
The urgency continues to be timely as banks still dominatefinancial services market share at 87.71% while CUs have onlycaptured roughly 6%. Thrifts make up the remaining 6.3%.
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