A Birmingham, Ala. credit union, the $320 million Legacy Community FCU, has taken the Good Samaritan label to heart this month and over a six-week period did a full-blown give-away of products and services including 2,700 gallons of discounted gas.
The "Do Something Good Today" campaign included a teaser under cover operation in which the public witnessed good deeds but did not know the source, all of which were revealed at a press briefing last week hosted by Legacy's President/CEO Joseph McGee.
Since the promo began, Legacy staffers have been "paying it forward," said the CU by providing free meals, haircuts and other services plus free gas at $1.99 a gallon at a Shell station in suburban Hoover.
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