Wanting to create relationships and future opportunity in the 18-to-24-year-old demographic group while increasing debit penetration and usage, a group of credit union executives kicked off a brainstorming session with the phrase, "Well, I think they would like…"
Sound familiar?
At Altura Credit Union, quickly recognizing just how far removed its leadership team was from the target demographic, executives decided it was time for a different but obvious approach-mining their internal resources for insight.
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