Want to connect and reach out to young members? Then it is time to do research, observe and discover what young members in your area actually want and need.

“I think really understanding what Gen Y needs and what a typical day is like is key,” said James Flores, president/CEO of youth marketing firm Subcat Marketing. “Today’s kids, teens and young adults are very different than how we were, and the more credit unions can do to understand that the better position they’ll be in.”

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