Sunmark Federal Credit Union has taken a layered personal approach to reaching out to Gen Y.
The Latham, N.Y.-based credit union has done extensive research, including relying on its own Gen Y staffers to determine the wants and needs of its youth market and help craft customized solutions.
"It's been really interesting. It was great to see that they are more educated than the youth of my day, and we discovered that they are very interested in reward points, which actually mimics the trends in Gen X," said Sunmark Director of Marketing David Weinstein.
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