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Research Outlines Gen Y's Love of Debit Cards

To help financial institutions break down the barrier to Gen Y, two companies have conducted studies and research on the wants and needs of this heavily sought after generation.

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To help financial institutions break down the barrier to Gen Y, two companies have conducted studies and research on the wants and needs of this heavily sought after generation.

Fiserv, a financial services technology solution provider, conducted a survey and one-on-one consumer interviews with Gen Yers to understand what the generation is looking for from financial institutions.

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Peter Westerman

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