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In the spirit of “getting real with Gen Y,” I decided to put a little twist on the Gen Y Back Talk column. Instead of using this space to vent some of my rants and raves, I polled some of my Gen Y peers. There is no better way to get into the minds of Gen Y than to simply ask them what they think. I asked some Gen Yers three questions I think are important when it comes to understanding how to get new members: What is your primary financial institution? Why? And what would make you switch financial institutions?

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