In the spirit of “getting real with Gen Y,” I decided to put a little twist on the Gen Y Back Talk column. Instead of using this space to vent some of my rants and raves, I polled some of my Gen Y peers. There is no better way to get into the minds of Gen Y than to simply ask them what they think. I asked some Gen Yers three questions I think are important when it comes to understanding how to get new members: What is your primary financial institution? Why? And what would make you switch financial institutions?

My primary financial institution is Wachovia. I have a savings and a checking account there, as well as a Wachovia credit card. I chose Wachovia because it was close to where I live at home, so I could easily get there to withdraw money and make deposits. They also have a program for free student checking accounts.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Dig Deeper


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.