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Financial service firms hawking their wares are getting the cold shoulder from some retirees and pre-retirees who are opting for traditional solutions and managing their income on their own, a new study revealed.

According to Cogent Regent’s In-Retirement Income 2010 report, affluent pre-retirees and retirees were most interested in managing their retirement income through traditional certificates of deposit or bond laddering strategies implemented by themselves or through advisers. Variable annuities were second in popularity while target payout and absolute return funds earned very little interest, the data showed.

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