Jim Collins, the best-selling author of "Good to Great" and "How The Mighty Fall and Why Some Companies Never Give In," will be the keynote speaker at the joint CUNA and WOCCU conference in July.
Collins, a former business professor at Stanford University, does extensive quantitative and qualitative research on companies while researching his books.
For additional information on the conference, which is scheduled to take place from July 11-14 in Las Vegas, go to: http://www.vegas2010.org.
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To read a review of "How the Mighty Fall and Why Some Companies Never Give In," go to: http://www.cutimes.com/Issues/2009/June%2024%202009/Pages/Scholarship-Iluminates-Stumbles-Along-the-Path-to-Failure.aspx?k=Marx%2c+Collins
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