Thank you for your timely treatment of member service and its true value to a credit union. [CU Times, Feb. 10, Editor-in-Chief column]
To stay relevant and gain market share, credit unions must refocus on functional value like online tools multichannel access, attract and nurture top-notch employees and embrace a member-friendly sales culture.
For years I've been fond of saying that members service is a good enough way to keep people at a credit union, but it won't get many to walk in the door. I said that as a hunch. Now, I'm delighted that we can offer real numbers to back up my hunch.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
