Full service marketing firm FIRST ROI has officially joined forces with its parent company, BancVue, and will now be known as BancVue Interactive.
According to BancVue Interactive CEO John Waupsh the move makes sense, as over the years the firms have grown more interdependent.
"This new union celebrates the reality that we're now one extraordinary force, sharing the BancVue name and mission, working hard to make our products and our clients an absolute success," said Waupsh.
Recommended For You
Currently BancVue Interactive serves over 450 community banks and credit unions nationwide.
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
