Full service marketing firm FIRST ROI has officially joined forces with its parent company, BancVue, and will now be known as BancVue Interactive.
According to BancVue Interactive CEO John Waupsh the move makes sense, as over the years the firms have grown more interdependent.
"This new union celebrates the reality that we're now one extraordinary force, sharing the BancVue name and mission, working hard to make our products and our clients an absolute success," said Waupsh.
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