The credit card market in the wake of the Credit Card Accountability, Responsibility and Disclosure Act may be the most favorable ever for credit union card programs, according to a leading credit union card analyst.
"Credit unions have a tremendous opportunity to increase their overall bottom line with the credit card product," said Ondine Irving founder and CEO of Card Analysis Solutions. "Gone are the days of trying to cross sell to existing members-this is the time to gain new members, [and offer] new credit cards and other CU products and services," she said.
Irving joined other card industry analysts in their estimate that while the CARD Act has made aspects of issuing cards more difficult and expensive in some ways, the impact on the industry has been magnified by the reactions of most of the biggest card issuers to them.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
