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Many branch managers are operating under the flawed logic that employees become more attentive to their work during a recession, motivated by the fear of job loss. They are wrong. Relying on fear as a management tool is a poor choice during the recession and could be a detriment to your future operations when times are more prosperous.

Unhappy, fearful employees translate to unhappy, fearful members. As an organization, you can’t afford to run your team on fear. It’s important to remember that the employees are your brand ambassadors. They have the most direct contact with your members. The type of brand experience your employees have with your organization will be transferred to your members. You can count on it. Fear is catching.

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Peter Westerman


Credit Union Times

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