The credit union movement has finally received the kick in the pants it needed to take advantage of the distaste for banks that has settled on many consumers during the recession.
The Huffington Post "Move Your Money" campaign has given new life to the movement by pointing consumers in the direction of credit unions. Credit unions have used the campaign to create their own versions to encourage consumers to switch from banks to credit unions. My only question is: Why did it take so long?
Credit unions should have been launching these marketing campaigns from the beginning of the recession. It shouldn't take outside media outlets finally recognizing the importance of credit unions to spur promotion and marketing within the movement.
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