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The New Jersey Credit Union League is counting on the run-up to the Feb. 7 Super Bowl in Miami as a useful branding vehicle to convey the league’s “Banking You Can Trust” awareness message.

The league said it was taking out commercials on two New Jersey AM radio stations to broadcast its “Banking You Can Trust” pitch on the American Football Conference title game between the New York Jets and the Indianapolis Colts on Jan. 24.

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