Consumers are being driven in higher numbers to credit union Web sites as a result of the media and government focus on big bank practices, according to NAFCU and CUNA.
NAFCU, for one, said this week its "CULookup" locator has recorded "a tripling of volume" since the first favored mention of CUs appeared on New York pundit Arianna Huffington's "Move Your Money" Web site.
For days, both CUNA and NAFCU have promoted their online systems aimed at providing access and convenience for consumers to make the switch from banks to CUs. NAFCU noted that the Huffinton Post first listed NAFCU's "call to action" on Jan. 6 with commentary by Fred Becker, president/CEO of NAFCU.
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