The latest white paper from the CUNA Marketing & Business Development Council shines a light on youth marketing.
Recognizing that the average age of credit union membership is steadily declining, the paper, "Youth Marketing: Strategies and Tactics for Attracting and Retaining Young Members," discusses youth marketing and communications planning and strategies in addition to tools and tactics. It includes 10 case studies featuring credit unions that were successful in attracting and retaining young people through effective marketing and communications programs.
According to Lauren Mayhew, marketing director at Daviess County Teachers FCU in Owensboro, Ky., who is cited in the white paper, "We have to attract young members before they reach borrowing age, so when they do reach it, they'll think of us."
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